40th FAMUFEST
For the design of our visual identity, we worked with an object based on the appearance of zoomed-in neurons in the neural network in the brain. We have created such an object that acts as a ganglion of tangled neurons transmitting emotions.For this object, we used a font that is based on a regular mesh made of the same material as our neuron object. The shape rotates in different ways and changes colors for purposes, depending on the different emotions they show.
In visual identity, we also work with photos of emotions, which we use in low saturation over a black background. We place a geometric net over the photo, on the fibers of which the typography fits exactly. Together, the identity works by tying emotions, writing and neural shapes together.
Project name:FF40
Type:Identity
Year:2023
Client:FAMU
Co-operation:Greta Vrabcová