FLOVER
The visual identity for the fictional, multinational, transport company FLOVER carrying the commodity of love, for which I chose flower seeds. The current globalized and connected world has brought a sharp increase in the movement of mass around the world. There is nothing easier than ordering shoes, a table, bananas or a painting from the other side of the planet. Mostly just for the sake of satisfying our desires.After drawing a particular emotion (in my case, “love”), we were tasked to find a commodity that is transported in containers around the world on a daily basis and has a connection to our emotion. Love and friendship have always been associated with giving flowers. Since I don‘t like the cut flower industry, I wanted everyone to also give love and care to their plants. So I created a fictional company called FLOVER, which carries flower seeds.
Project name:FLOVER Transglobal company
Type:Identity
Year:2020
Client:–
Co-operation:–